Search Engine Advertising
Everything starts with a search query. Users perform searches on Google when they are looking for information, products or services.
By tracking conversions to the keywords, we are able to produce more leads over time and create a profitable long term strategy.
“The best thing I have done for my business is use Ladder & Co. An absolute professional who offers a fantastic service. Don’t think about it – Do it”
Michelle, Property Maintenance Industry
93%
Of Online Transactions start with a Search engine
94%
Of global searchers use the Google search engine
Facebook Advertising
The campaigns will be optimised to appear to those most relevant to the areas of opportunity.
These targeted ads can use creatives including:
- Images
- Videos
- A Carousel Of Images/Video
- Lead Forms
9.21%
average Facebook Ad conversion rates
Meaningful
Campaign reach
“I have seen a significant increase in revenue since trusting my digital marketing strategy to Ladder Co”
Sue,
Skin Care Industry
Remarketing
Over time, as website traffic builds, there are further opportunities to increase the leads to the business in a more efficient manner.
Remarketing allows us to advertise back to those who visited previously and didn’t take an action on the site.
Results
Focused Engagement
75%
Of consumers noticed remarketing ads and responded to them
Google Shopping
Online shoppers can see the vendors personalised product recommendations and promotional offers straight from an online merchant account.
These can be from, or to international markets to allow for an easy e-commerce experience.
62%
Of people are planning to shop moslty online
$4.89
Trillion dollar global e-commerce market
Video Advertising
Ads that play on or run next to YouTube videos can help you connect with potential customers in a unique and memorable way. Youtube Ads can be played before or during videos.
Advertising on the platform pushes the video content to relevant audiences and is the worlds second biggest search engine (owned by Google).
“Ladder & Co are the best digital marketing business I’ve worked with by a long shot. Very trustworthy and great understanding of your business needs”
Ben, NZ Large Construction Industry
74%
Of adults use YouTube
Meaningful
Campaign reach
Lead Tracking & Reporting
To achieve successful results the team analyse the available data from all relevant platforms, leveraging our experience and knowledge to provide relevant insights.
The data and insights are used in reports, meetings and videos for the client to better understand how campaigns are going.
Paul, Website Development Industry
Results
Focused Engagement
Very
Happy Clients
